5 Tips to Maximize Your Paid Ad Strategies

5 tips to maximize your paid ad strategies

Have you ever gone to the bank, withdrawn a few thousand dollars, then went home and threw all of that money into a high-powered fan, letting all the bits of destroyed money fall upon you like sad, sad confetti? No? You haven’t? Then why would you ever be careless with how you use your money […]

Email Marketing Best Practices

email marketing best practices

The year is 1999. AOL boots up. A robotic voice announces, “You’ve got mail!” It’s exciting. The year is 2022. The email app opens up. There are 127 unread emails. It’s a lot. So, what makes your email get read? Emails have been around for a long time, so email marketing has been around for […]

What is Content Marketing and How Can It Benefit Your Business?

what is content marketing

Hey, are you reading this? Did you click through a link or two to get here? Congrats – it means that content marketing works. We know it does. The problem is, do you know it works? It is, after all, one of the most effective tools at your disposal to get your name out there. […]

Education Showcase: Using Video to Connect to High School Leads

If you’re in the education business, connecting with high school leads can have its challenges; using video to connect Not only do you need to speak and appeal to the high school student but also their parents or guardians.  In this education showcase, we will show you how one school created a video series to […]

Top Tips for Increasing Organic Engagement on Social Media

Top Tips for Increasing Organic Engagement on Social Media

We all know how important it is to capture and keep the attention of our audience on social media but getting them to engage… well that’s another story. Lucky for you, we came up with some top tips to help you increase organic engagement on social media. Let’s start by going over what exactly engagement […]

What is GIF Engine Optimization?

The Changing Climate of Marketing If you are looking to add value to your marketing strategy, knowing what GIF Engine Optimization is and how to use it can help. In the world of marketing, one must be adaptable to the rapid changing climate of the digital space. Over the years, communication on the web has […]

What Are Infographics And Why Are They Important?

What are infographics? Infographics are visual presentations of information that use design elements to represent content. Infographics have been used throughout history to relay complicated ideas to audiences in a manner that facilitates awareness and comprehension. The first known examples of infographics are hieroglyphics or cave paintings in ancient Egypt well over 5,000 years ago. […]