We are currently seeking an outgoing and dynamic Digital Marketing Specialist to join our team! The Digital Advertising Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns for our clients. This includes paid search channels including but not limited to Google, Facebook/Instagram, Bing, Snapchat, Pinterest, and TikTok. Campaigns will also include retargeting, display, and video ads, ad copy writing and proofing.
Responsibilities:
- Create and manage ongoing PPC/Digital Advertising campaigns for multiple clients
- Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
- Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
- Management of ad copy text, ad creative, and keyword research
- Perform digital advertising audits
- Ability to manage multiple accounts and tasks with effective resolution
- Ability to communicate professionally on client calls and via email
- Actively collaborate with digital marketing specialists and account executives to align digital advertising campaigns with other ongoing initiatives
- Ensure implementation of best practice guidelines and follow company processes
- Must be a team player that is also comfortable working independently
- Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
- Stay up to date with digital technology developments
Qualifications:
- Proven work experience as a Digital Marketer on multiple channels
- Demonstrable experience in creating and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands-on experience with several SEM channels, Google Analytics and other Google products like Google My Business and Google Tag Manager
- Positive attitude and work ethic
- Excellent oral and written communication with attention to detail and an ability to respond to said communication quickly and intelligently
- Strong presentation skills
Strong problem-solving skills - Strong analytical skills, organizational skills, decision making skills, and time management skills
- Show tact, discretion, confidentiality and good judgment in handling sensitive and confidential matters and documentation
