Our multimedia team got to work in the creative kitchen and have cooked up another masterpiece for our client Park City Culinary Institute (PCCI). They were in need of a fresh digital video campaign to promote their online programs, and we served up perfection. Read more about the vision behind the project and how the online instruction video came to life.
Our Mission
Improve lead generation and student enrollment by educating potential students about PCCI’s one-of-a-kind online educational experience and emphasizing PCCI’s core benefits.
How Did We Accomplish Our Mission?
Our multimedia department strategized a digital video campaign based on Park City Culinary Institute’s needs. By casting a youthful and inspiring actor for relatability, we scripted his lines to help potential students feel that, no matter their life situations, they can attend culinary school and achieve their dreams and goals just like an on-campus student.
We convey the message that PCCI stands out above their competitors and makes PCCI an inclusive, friendly, interactive, and flexible virtual experience that allows students to learn in real-time classes, while the instructors can watch the student cook and provide feedback in real time.
We implemented branded motion graphics to leverage brand awareness and enhance the message being delivered by the actor and bring forth the most important points of PCCI’s online course features. Tying this video off with a bow, we added an exciting music track to keep the audience’s attention and relatability.
Are you ready for a video campaign upgrade? Check out more of our work! Contact us via email at info@celsiusmarketing.com or request more info here. And don’t forget to connect with us on Facebook, Instagram, and LinkedIn.
